With over 40,000 searches being done every second
on Google, it's (very) easy to get lost in the 45,200,000 search results that you'll get back in 0.55 seconds. In fact, in the time it took you to read that first sentence, there were close to one half-million searches conducted on Google.
Just stop and think about that for a second.
Now, how are you supposed to get found in all that noise?